"Communication is a leader’s most important skill. It’s at the heart of our ability to influence and engage others. The words we choose (and the tone behind them) determine how well we manage relationships and attract and retain talent. Word choices impact how quickly and efficiently we, and our teams, execute on goals. Our words affect how people feel, and how they feel drives how they act. Ultimately, our words shape our culture.

Terre says, ‘the voice is a choice.’ I love this. Yet, I realize few leaders get training in this area. This book is a blueprint for realizing how what you say impacts others and how to make needed changes. It’s filled with tools and tactics to help you get intentional about saying things in a way that promotes optimal impact. Get this book for everyone in your organization. It’s like rocket fuel for transforming and accelerating results."

"Three hundred years ago the Baal Shem Tov taught that each of us is born with a fixed number of words to speak; when the last is spoken we die. The question you must ask yourself before you speak is this: Am I willing to die for these words? Terre Short’s The Words We Choose helps you answer that question wisely.

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"The Words We Choose is a timely examination of how words mold our emotions and shape our relationships with the world.

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